How to Create Loyalty with James Kane

In this episode, we are joined by James Kane, the leading researcher and authority on what makes someone truly loyal as he shares his research on what it means to be loyal, how and why it exists, and what organizations and individuals need to do to achieve it.

James Kane is considered the leading researcher and authority on what makes someone truly loyal - to another person, to an organization, or to a cause.

As a behavioral scientist and consultant who has helped some of the largest and most well-know organizations in the world, including Apple, Amazon, Zappos, the Cleveland Clinic, Marriott International, and Major League Baseball build nearly unbreakable relationships with not only their clients and customers, but with members, fans, volunteers, vendors, sponsors and employees, as well, James reveals the science behind the real human emotion called loyalty, and what anyone can do to receive its benefits.

James is one of the most quoted and profiled authorities on loyalty and has been profiled in The New York Times, The Wall Street Journal, Business Week, the BBC, and numerous other global and industry publications. He is the author of two upcoming books, The Loyalty Switch and Virtually Loyal.

Learn more at www.jameskane.com.

This episode was originally recorded on October 13, 2015.