The Innovation Engine Podcast presents "The Art of the Launch" with Monica Phillips

I recently had the pleasure of joining Will Sherlin at 3Pillar Global for a podcast on The Art of the Launch. I hope you enjoy it!

Monica Phillips joins us this week to talk about the art of the launch and how to launch the right mix of products to stay competitive. Among the topics we discuss are the importance of getting ideas off the page and into the real world, why the elevator pitch is not one size fits all, and how putting an emphasis on launching new products or services can help you and others break habits that may be keeping you locked into the same old way of doing things.